The Jerry Maguire actress, who has long advocated for abiding by an organic diet, is set to follow in the footsteps of celebrities such as Jessica Alba, Gwyneth Paltrow and Miranda Kerr in creating her own natural skincare label.
To be known as Breathe Organics, Kelly’s range currently includes four anti-ageing products; a serum and cream for daytime as well as a night serum and moisturiser.
“I’m trying to educate a new consumer – somebody who has heard about organic and knows enough that they are looking for organic products,” she told WWD of her latest venture. “The thought has been, ‘Oh, it doesn’t work as well as a chemical or synthetic counterpart,’ and I’m here to say that it does.”
Kelly’s Breathe Organics products will be priced from $121 – $149 and are set to be available to purchase online in either December or January.
The blonde star, who is married to actor John Travolta, has funded the company herself but is considering taking on investment, and in the future, may extend the line to include cosmetics and other products such as face masks.
“For the last 20 years, I’ve been speaking out against chemicals and their effects on the environment, how we can protect ourselves and our children and live around and amongst them,” the 55-year-old commented. “What you put on your skin and body is just as important as what you breathe and ingest.”
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Kelly has previously acted as a brand ambassador for beauty giant Neutrogena. But she is adamant that organic formulas are the future of the industry.
“These products are like food for your skin. I’ve always said that if you can catch your skin early, you can prevent so much damage,” she insisted.